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| Brand Name | National Rank – 2016 | Global Rank – 2016 | Change in Brand Value (+/-) |
Brand Value ($mn)
|
| Apple | 01 | 01 | +5 | 178,119 |
Apple is an American multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services.
Apple is the world’s largest information Technology company by revenue, the world’s largest technology company by total assets, and the world’s second-largest mobile phone manufacturer.
Methodology:
According to Interbrand (a well-known brand consultancy firm), three key components have been exercised in order to add the valuations:
1. An analysis of the financial performance of the branded products or services,
2. An analysis of the role the brand plays in purchase decisions, and
3. An analysis of the brand’s competitive strength.
Critical elements for Inclusion in Best Global Brands:To end up being included in Best Global Brands, a brand has got to be genuinely global, possessing successfully gone beyond geographic as well as cultural constraints. In measurable phrases, this calls for:
• A minimum of 30 percent of revenue should generate from outside of the brand’s home country.
• The brand absolutely had to have a sizeable presence in Asian countries, European countries, and North America along with wide-ranging geographic coverage in Emerging Marketplaces.
• There should be adequate publicly accessible data on the brand’s financial performance.
• Economic profit must be anticipated to be optimistic over the longer term.
• The brand must maintain a public profile as well as awareness throughout the key economies around the globe.
