India’s handset brand Micromax, the largest domestic brand in India, has entered the top three brands in Russia.
After deciding to expand its operations in Eastern Europe, Micromax became the first Indian company to start sales in Russia in year 2014. Now, the company has captured the third spot for the first time ever with 9% market share in the country.
Alcatel OneTouch is the number one brand in Russia with 12% market share and 60% growth rate whereas Micromax has 9% market share and it is growing at a rate of 350% annually.
On the other hand, Apple was drastically affected by weakening economy. It saw demand for its iPhone slow due.
