India is initiating efforts to maximize popularity.
Countries like the Commonwealth of Independent States(CUS) and Ukraine who have the least idea over Indian films should get some exposure.
The films earlier get released in the UK, the US, and Australia, but now the government is targeting CIS, Asian and SAudi Arabia.
India is initiating efforts to maximize popularity of Raj Kapoor, Amitabh Bachchan, Hema Malini, and Shah Rukh Khan to expand Indian films across the less or non explored markets.
Countries like the Commonwealth of Independent States(CIS) and Ukraine who have the least idea over Indian films should get some exposure.
After the success of 3 Idiots in China and Mom in Moscow, the government wants to export Indian film markets to foreign countries.
The films earlier get released in the UK, the US, and Australia, but now the government is targeting CIS, Asian and Saudi Arabia.
The audiovisual service department is one of the most excellent service sector identified by a Department of Commerce to share the global service exports to 4.2% by 2022.
India too wants people of other countries to know in-depth cultures of one’s country. Besides economically, the Indian cinema is now culturally accepted.
Other than dubbing and distribution cost are few roadblocks over the plan.
